Discussion Question 1 Week 8 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question 1 Week 8 - Assignment Example People hardly noticed them, and in most of the cities, the police had the signs removed (MacMillan, 2007). In Boston, the advert took a bizarre turn where commuters and the residents mistook the signs as explosive devices. This caused a lot of havoc in the town. In reference to Lamb et al (2011), Cartoon network had failed to notify the residents and commuters about the prank. Structuring and sustaining relationships with an organization’s consumers are a fundamental aspect of public relations. Different types of advertising and creating awareness such as use of brochures, newsletters and press releases have been used to create and enhance relationships with the public. In promotion, an organization should not fail to plan. Promotion planning involves identifying a target market, making a budget and coming up with an appropriate advertisement. Cartoon network’s target market is the kids and the best way would have been to organize for a kid’s fun day or to come up with an audio visual advert that is appealing to kids. Promotion is an imperative aspect of an organization. Promotion aids in informing, influencing and persuading consumers’ purchase decision (Lamb et al., 2011). Different promotional strategies have different aims though they all seek to improve consumer demand. Pet Airways relies on the publicity of the owners, Binder and Wiesel, who featured in television shows, in addition to magazines and newspapers. These advertising tools helped create awareness of their company and the services they offer. Since there is no independent airline that transports pets alone, Pet airways got more publicity quickly. The discounts and other advantages for using the airline are another factor that substantially facilitates its expansion. However, increased publicity through sponsorships, advertising and public relations may enable the company serve more

Obesity in the African American Community Research Paper

Obesity in the African American Community - Research Paper Example However, over the last decade, statistics have shown that obesity is gradually becoming more pronounced among the black community (Pan et al., 2009). While it is still high among Caucasians, it appears to be plateauing or even slightly reducing while it increases for the blacks. This has resulted in considerable research and investigations in an effort to identify the specialized causative factors and come up with mitigative actions from both national health and community level. There have been numerous factors proposed for the high incidences of obesity among the African American community most, which stem from education and poverty and an overreaching culture grounded in unhealthy eating habits. A study carried out by Slone Epidemiology Center followed up on 23,631 African American women aged under 55 from 1995 to 2009 (Coogan, 2012). They found that women whose parents had not gone through college tended to gain weight as children and often became obese as adults. However, women whose parents were college educated were much less prone to this; in cases where women had completed college, their risk was significantly lower irrespective of their parent’s education. The study determined that lower education and by extension income levels among parents are attributed to weight gain and a greater obesity risk and over a lifetime (Coogan, 2012). When a woman is disadvantaged in childhood, she is likely to develop obesity but this can often be overcome if she achieves a high level of education and â€Å"liberates† herself. For black women found to have a low obesity risk, the study suggested that education provided more access to financial security, which enabled them access to healthy foods and other factors that prevent obesity such as gym membership. Most scholars agree that the most likely culprit is diet; however, this like many of the social problems facing the African American population is compounded with a host of other

Importance of Product Innovation at Sony

Importance of Product Innovation at Sony Searching for Sonys Salvation: The Turnaround Strategy of an Industrial Giant There is no doubt that Sony, one of the greatest companies of the twentieth century, accredited with being the creators of products such as the portable radio, Walkman, and PlayStation, to name but a few, is no longer the force of old. No longer does it rule the roost in the consumer electronics industry to the extent that it did in decades gone by. No longer does it feature among the worlds most valuable brands as it did at the peak of its powers. Founded by Masaru Ibuka and Akito Morita in post-war Tokyo, Sony, or Tokyo Tsuchin Kogyo KK (Tokyo Telecommunications Engineering Corporation), the predecessor of Sony, started as a small company with capital of just 190,000 yen and less than a couple of dozen employees (Sony, n.d.). Yet, therein laid the foundations of what was to become one of, if not, the most iconic consumer electronics company in the world, worth an estimated $7.6 billion as at 2016 (Forbes, 2016) with more than 125,000 employees on its payroll (Sony, n.d.). However, it is fair to say that in recent years, Sonys performance has fallen short of expectations. According to the case study, the company has failed to tap into new opportunities, and been criticised for being complacent and over-reliant on past successes. The aim of this assignment, therefore, is to: firstly, discuss the importance of product innovation to the future success of Sony, in regard to the changing marketing environment; secondly, conduct a SWOT analysis of Sony; and thirdly, recommend a course of action for Sony based on an exploration of the strategic options available, in an attempt to turnaround the industrial giants ailing fortunes. In so doing, this assignment explores the key concepts at the heart of each discussion and applies them within the context of the case study, around which the questions are based. Discuss the importance of product innovation to the future success of Sony, in regard to the changing marketing environment. In order to fully appreciate the importance of product innovation to the future success of Sony, there are several issues which must be examined. For example, the concept of the marketing environment should first be defined and broken down, likewise the process of environmental scanning that will lead on from this, and only then can such a discussion begin to take place. The marketing environment can be defined as the actors and forces that affect a companys capability to operate effectively in providing products and services to its customers (Jobber and Ellis-Chadwick, 2016). In other words, the marketing environment includes all the factors that have an impact upon the decisions, policies, and strategies of an organisation. On the face of it, therefore, the marketing environment is a one-dimensional concept that is easy-to-understand. However, that is by no means correct. Indeed, there are multiple facets of the marketing environment; hence it is vital to break it down into its component parts. The marketing environment is composed of the macro environment and micro environment. Whereas the former consists of a number of broad forces that affect not only the company but also the other actors in the microenvironment, (Jobber and Ellis-Chadwick, 2016: 38) the latter consists of the actors in the firms immediate environment that affect its capabilities to operate effectively in its chosen markets. (Jobber and Ellis-Chadwick, 2016: 55) To put it more simply, the macro environment revolves around external factors, in contrast to the micro environment, the focus of which is on internal factors. For example, the macro environment includes political, economic, social, technological, legal, and ecological factors that affect an organisation, all of which will be expanded upon later in the discussion. The micro environment, meanwhile, includes competitors, customers, distributors, and suppliers. These shape the character of the opportunities and threats facing a company and yet are l argely uncontrollable. In order to combat the uncontrollability of the marketing environment, it is essential that organisations adopt a strategy for dealing with such a problem. This leads us to the concept of environmental scanning. According to Huczynski and Buchanan (2016), environment scanning refers to processes through which the impact of external trends and developments on the internal functioning of an organisation can be determined and forecasted. Diffenbach (1983) finds that organisations can reap the rewards from carrying out the process of environmental scanning. Chief amongst the multitudinous advantages it can deliver are enhanced general cognisance of, and responsiveness to, changes in the marketing environment; improved strategic planning and decision-making; better industry and market analysis; and more efficient energy planning. As far as the macro environment is concerned, one of the widely used approaches to environmental scanning is a PESTLE analysis. This is an environmental scanning tool identifying political, economic, social, technological, legal, and ecological factors that have an effect on an organisation. Political factors influencing organisations emerge from decisions made and actions taken by the government. For example, taxation rates may change which will affect the profitability of an organisation. Economic factors arise from the state of the countrys wealth. If there is a recession, for example, it slows down the economy as people are less likely to spend unnecessarily which, in turn, impacts upon sales and profits. Social factors refer to the ways in which society changes and the requirement for organisations to acclimatise in the same way. For example, changing demographic forces such as an ageing population may mean appetite for particular products either peters out or grows. Technologic al factors relate to the rapidly evolving technological advancements that marketers have to keep abreast with and invest in to remain competitive. Legal factors include the implementation of specific laws, which, for example, may necessitate the payment of a statutory minimum wage by organisations to their workforces. Ecological factors, meanwhile, revolves around environmental concerns and reducing toxic emissions, pollution, and spills. These factors cannot be controlled but can prepare the organisation for changes that may take place in the marketing environment (Morrison and Daniels, 2010). Now that we have explored the concepts at the heart of the question, namely innovation, and the marketing environment, tying in with environmental scanning and PESTLE analysis, it is possible to apply these within the context of Sony. Beginning with the micro environment, Sony has faced increasing numbers of competitors in recent years. Indeed, the case study alludes to the fact that aggressive competitors are stealing market share in key markets where once it dominated. For example, within the mobile phone sector, multination corporations such as Apple and, to a greater extent, Samsung are now seen as the dominant forces. Together, Samsung and Apple, the top two global smartphone brands, accounted for more than 42% of the worldwide market share in the first quarter of 2016. (TrendForce, 2016) By stark contrast, Sony did not even feature among the top five, lagging behind in the others category. Hopes had initially been high that Sonys range of phones, complete with top-of-the-range camera capabilities and Walkman-branded capabilities enabling them to be transformed into portable digital music gadgets, would see them retake the lead in the market. However, Sonys strategy to market Walkman-branded products against the likes of Apples highly innovative and successful iPhone range has yet to yield success and is unlikely to do so in light of how outdated the Walkman is in comparison to their opposite numbers latest device. Just as technology is evolving, so too is it the responsibility of marketers to keep up-to-date with such changes in an attempt to remain competitive in the marketplace.  Ãƒâ€šÃ‚   Thus, the importance of product innovation should be underplayed from a micro marketing environment perspective. That said, it can be argued that it is of equal importance in a macro environment sense too. Conduct a SWOT analysis on Sony. What are the strategic options available to Sony? Furthermore, recommend a course of action for Sony, giving reasons for your answer. Bibliography Diffenbach, John (1983) Corporate Environmental Analysis in Large US Corporations, Long-Range Planning Vol. 16 No. 3 pp107-16 Forbes Website (2016) The Worlds Most Valuable Brands https://www.forbes.com/powerful-brands/list/#tab:rank [accessed 3rd March 2017] Huczynski, Andrzej; and Buchanan, David (2013) Organizational Behaviour 8th Edition, Pearson Jobber, David; and Ellis-Chadwick, Fiona (2016) Principles and Practice of Marketing 8th Edition, London: McGraw-Hill Education Morrison, Mike; and Daniels, Kathy (2010) Pestle Analysis Factsheet, London: Chartered Institute for Personnel and Development Sony Website (no date) TrendForce Website

Service Desk :: Personal Narrative Writing

Service Desk I find myself working at the Service Desk about noon on a Sunday afternoon. The  ³Church Rush ² has begun. People with their three piece suits and Sunday dresses on all come to shop. Then this gentleman and his daughter come in and the dreaded happens. They have a video game, that is opened, with a receipt. One of the toughest situations to deal with. The account, in extreme cases, goes like this:  ³Hi, ² I say.  ³Hello, I ¹d like to return this. Here is the receipt, ² the guest replies. I see that it is  ³Mario Party ² for the Nintendo 64 and it is opened.  ³Okay, I can exchange this for another copy of Å’Mario Party ¹, ² I say.  ³I don ¹t want another copy. It was to difficult for my kid, ² the guest says.  ³Well, due to copyright law issued by the Federal government I cannot refund your money or issue an exchange except for an exact copy of this game, ² I explain.  ³I never have had a problem with returns before at this store, ² the guest tells you.  ³One moment, ² I say as I go get the return policy pamphlet. I then point out the phrase which applies to the situation.  ³Well this says I can return electronics with a receipt, ² says the guest as they point to a different section of the return policy.  ³In certain instances it is that easy, but in this case I can issue you another copy of Å’Mario Party ¹ due to copyright, ² I say.  ³Well, I shop here every week. I buy stuff for home, the office, and gifts. I ¹ve never had a problem before. Are you telling me I just threw away $55?!? ² retorts the guest in an angry manner.  ³I ¹m sorry, would you like to speak with the manager? ² I ask. That phrase is one of my favorite questions in a situation such as this.  ³Yes, I do! ² exclaims the guest. I turn around and pick up the walkie-talkie and call for the Lead on Duty.  ³LOD can you come to the service desk? ² I speak in to the walkie.  ³Be there in a minute, ² the walkie says back with Brian ¹s voice. As I stand there the gentleman ¹s little daughter says in the cutest little voice,  ³If we buy something here and have the receipt we can return it. ² I just look at her then at her father a give a brief smile. The time it takes the LOD to arrive at the service desk seems like an eternity.

Environment and Phenotype

The environment can affect the degree to which a gene may be expressed In an Individual. For example, solo type and weather conditions may affect plant growth. Seeds deliver energy for germination and Minimal growth until plants begin to photosynthesis and create their own glucose for further development. Aim/Purpose To demonstrate the effect of environment on phenotype to formulate a hypothesis about the effect of environment on phenotype To design and conduct a controlled experiment to demonstrate the effect of one environmental factor on a plant phenotype. Hypothesis-Radish plants that is grown in sunlight, room light and in the shade where there is absence of light, those that in the shade will display isolating where there Is pale stems and leaves, elongated stems and leaves reducing In size whilst those grown In light will be green, sturdier and shorter. The plants that are grown in the room light will be In the middle of the other two (light and dark). Apparatus and materials- 6 plant pots Beaker to measure amounts of water for the watering of plants Pack of radish seeds 30 CM ruler that has mm written as well 3 trays Soil enough for 6 pots Risk Assessment-The bean seedlings may have contagious diseases. Therefore gloves should be worn. Leather shoes is most recommended to be worn as handling glass may break and water might make you slip Method/Procedure- 1. Put solo Into each of the pots up to where the crease Is, making sure It Is even In all pots 2. Plant seeds by following Instructions on the back of the packet 3. Germinate radish seeds with equal amounts 4. Two seedlings were left as a control: it was watered and taken care of normally under shade. 5. The other four seedlings were placed in either light covered area, or one in dark covered area 6.Water occasionally and wait for observable phonological results. Note Don't overflow the pots with water Just till moist. 7. Take notes of Plant growth and observations seen. Keep a record of all data being done Results- Observations: Dates: Task: 27. 2. 14 Germination of plants 13. 14 Watered: mall 11 . 3. 14 Watered: mall 14. 3. 14 Measured/taken pictures 18. 3. 14 Light: Stems turning purple starting from the bottom to the top of the stem Leaves vibrant green Thicker stems Control Pale looking Control g's stem from the bottom is more thicker than control 1 Control 2 is more shriveled up while control 1 is still slightly straightLeaves have shrunk Dark Stem of dark 2 is more of white than dark 2 where it is like a pale green/grey Discussion- *trends happening Conclusion- The phenotype expressed in the light ones display green pigment for the environment influenced the need of chlorophyll for photosynthesis. The ones in the dark turned albino, in the absence of light, photosynthesis cannot take place. When these albino plants were put in the sun, over the course of 2 days they altered to a green color again. From Day 7 to Day 10 plants raised in shade displayed isolating whereas thos e raised in light did not Observations of plants grown in eachThere were some factors that have affected some of the result of the experiment. The position of the plants should have been closer together not that far apart. The plants placed in the dark under the bench were the furthest from where the plants in the light and room light were assigned. The amount of water being put in the pots and the consistent watering made the trays flood with water making the pots more than Just moist. The water in the trays wasn't emptied so it was there for quite a while and was it got emptied a bit later on in the experiment.The dependent variables in the experiment were the growth and the progress of the Lana and this depends on the amount of water, amount of sunlight being taken into place. The control that was kept the same for each plant was the amount of water being put into the pots. The accuracy of the experiment wasn't to professional expectations but it was taken into considerations of the factors that can affect it. There could be more to make this experiment better and also with the results that were taken. The reliability of the experiment was reliable as it was compared to another student's similar works done in their time in year 12.But what could have made it more liable is that the experiment could have been repeated another time since the plants start sprouting after 5-7 days after being planted. The plants in sunlight grew normally but those of the same species grown in the dark where there is absence of light elongated much faster to increase their chance of finding light. They were pale in color due to the lack of chlorophyll. The plants that were place in the normal room light grew but the stem wasn't as thick as the one in the light. The energy reserves of the seed were used up therefore it leads to the plant dying in comparison to the one exposed to light.Other factors in the environment, such as salinity and pH of soil, also affect the phenotype of a plant that would otherwise appear normal. The aim/purpose and the hypothesis were met and the results were similar. â€Å"Radish plants that is grown in sunlight, room light and in the shade where there is absence of light, those that in the shade will display isolating where there is pale stems and leaves, elongated stems and leaves reducing in size whilst those grown in light will be green, sturdier and shorter. The plants that are grown in the room light will be in the middle of the other two (light and dark). †

On Judaism and Christianity: A Comparison and Contrast World Religions Report Essay

Abstract   This study examined the similarities and differences of Judaism and Christianity in terms of three critical issues to wit: Sin, Messiah, and Covenant.   A visit to the synagogue was undertaken in order to further examine the culture and traditions of the Jewish community. Likewise, the author for the purpose of obtaining first-hand information also conducted an interview with a member of the Jewish community. The information derived from the said interview facilitated further understanding of the nature of the design of synagogues as well as of the various activities that are being carried out in the worship place. On Judaism and Christianity:   A Comparison and Contrast Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Religion, as defined in most references, refers to the set of beliefs concerning the nature and purpose of the universe. (Unabridged Dictionary, 1998, p. 1628). It serves as a medium for us to better understand why people or societies differ in terms of reactions to various issues, ideologies, actions, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This paper aims to provide an overview of Judaism. Likewise, it also aims to present how the said religion differs from Christianity by means of examining three critical issues to wit: sin, the messiah, and the covenant.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Armstrong (1993), Judaism had its beginnings in Palestine. It is said to be one of the oldest and 12th among the largest religions in the world. Likewise, it is noted that Judaism is dominant in countries like the USA, Europe, and Israel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Likewise, Armstrong (1993) stated that Abraham introduced Judaism in Palestine and its followers were globally known as Jews. The word Jew, as cited in most references, actually means people who live in Judah. Name, Location and Review of the site Mr. Kristoff Frank was interviewed for this paper. He provided the author relevant information pertaining to Judaism’s nature as an institutional belief. Likewise, he also shared the Jews’ concept of sin, the messiah, and the covenant. The Jew’s Place of Worship The Jews’ place of worship is known as the synagogue. The synagogue, according to Mr. Frank, differs from the place of worship of other religions since it serves not only as a venue for praying but also a place for studying and for social and charitable works.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As stated by Mr. Frank, a synagogue has its board of directors. The said board of directors is usually comprised of lay people. This group is in-charge of ensuring the maintenance of the synagogues as well as the management of the activities being conducted in the place.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The board of directors usually hires a rabbi, which is actually equivalent to a priest in other religions. A rabbi is a valuable member of the Jewish community because it provides leadership, guidance, and education to the Jewish people. However, it was noted that, unlike other religions, a rabbi might be absent from a synagogue on a temporary basis and that religious activities may be carried out in the absence of a rabbi.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inside the synagogue, it can be noted that during sessions, the passing of collection baskets are absent. This is so because Jews are not allowed to carry money during holidays and Sabbath.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As per Mr. Frank, synagogues are financed by means of the payment of the members’ annual dues, voluntary donations, and via the payment for reserved seats for services during Rosh Hashanah (New Year) and Yom Kippur (Day of Atonement). Design of Synagogues Sanctuary is the term being used to refer to a portion inside the synagogue that is assigned for the conduct of prayer services. As per Mr. Frank, the sanctuary is built in such a way that it faces towards the direction of Jerusalem. This is so because certain prayers of Judaism must be recited facing the said direction.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Sanctuary is also a seat to a cabinet found in the synagogue’s wall.   The said cabinet is known as the Ark. The Ark actually holds the Torah scrolls (scriptures that are used during services written in parchment paper).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Other notable structures found inside the synagogue are the Eternal Lamp (Ner Tamid), a candlelabrum (Menorah), and a pedestal (bimah).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Based on observations made, it can be noted that the architectural design of synagogues are simpler as compared with the churches we see. This perhaps may be due to the wide range of activities that may be conducted in the place. Interview Summary As cited in earlier, one of the main objectives of this paper is to provide an overview of Judaism. According to Mr. Frank, Judaism is a monotheistic type of religion and its followers are guided by the principle that history is an ongoing dialogue between God and humanity. Hence, as a Jew, it is his duty to be able to live within the teachings of the Torah. This, according to Mr. Frank, is the way by which the Jews will be able to fulfill God’s plan for them as well as realize their pre-determined contribution to their country and the whole world in general. The Jew’s concept of sin, as cited by Mr. Frank and other references on Judaism, includes actions that tend to deviate from the teachings stipulated in the Torah. Moreover, according to Mr. Frank, sin for the Jews consists of three elements (i.e. het, avon, and pesha). Mr. Frank explained that the Het or the missing mark has something to do with respect to the highest ideal. While Avon and Pesha has something to do with the deviation from what is right and lawful (as stated in the Torah) and the act of rebellion against the law and the authorities, respectively. Taking these definitions into account, it can be said that the concept of sin for the Jews would actually refer to the individual’s failure to carry out his obligations in accordance with the Torah, rituals, and the Jewish social norms. Furthermore, as cited in other references, the concept of original sin in Judaism does not exist. Adam and Eve’s situation are considered not as an original sin but more of a consequence of the actions that both individuals have undertaken. As per Cohen-Sherbok (1999), the concept of Messiah also exists in Judaism. However, it cannot be left unnoticed that in the institutional belief understudy, the Messiah can be any person with a Divine mission (i.e. priests, kings, and prophets) and is still yet to come. Hence, Jesus Christ is not considered as a Messiah but a false prophet. In Judaism, there also exist the concept of a covenant. This is actually known as berith in their native parlance. According to Mr. Frank, the covenant is the contractual agreement between God and the Jewish people. It represents the special relationship of God with the Jews that was built in Mt. Sinai. Judaism vis-à  -vis Christianity Christianity possesses similar attributes with that of Judaism. However, it can be noted that both institutional beliefs differ in some aspects. This may be understood by means of reviewing Christianity in terms of its concept of sin, the messiah, and covenant.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Christianity, sin is also referred to as an action that deviates from the teachings stipulated in the Holy Scripture. Repentance, atonement, and the need to live in accordance with the commandments given by God are pre-requisites to living a Christian life. However, despite the similarities, it can be noted that Judaism and Christianity differs in three aspects to wit: concepts of original sin and eternal life. As mentioned earlier, Judaism does not recognize the concept of original sin. As mentioned earlier, Jews took Adam and Eve’s situation as a consequence of the choices or actions undertaken by both individuals. With this, the thinking that individuals are born with original sin is not accepted in Judaism as well as the concept of baptism. The concept of eternal life also does not exist in Judaism. This is so because Judaism does not recognize Jesus Christ as its savior. In fact, Jesus Christ is regarded as a false prophet. Likewise, the Jews believe that their destiny depends on their good deeds. The concept of messiah for both institutional beliefs is similar except for the fact that in Judaism, Jesus Christ is not considered as a messiah but a false prophet. As stated earlier, the covenant is regarded as a contractual agreement between God and the Jewish people unlike in Christianity that regards Jesus Christ not only as the messiah but also the new covenant. Christianity recognizes that God gave Jesus Christ to save mankind from sin and that by means of accepting him as the people’s savior and creator reconciles an individual’s relationship with God the Father. Conclusion Taking into consideration all the information gathered pertaining to Judaism and Christianity, it can be said that both institutional beliefs are similar and that Christianity further enhances the teachings and practices of Judaism.    References Armstrong, Karen. (1993). A History of God: The 4, 000- Year Quest of Judaism, Christianity and Islam. Alfred A. Knopf, Inc., USA. Cohn-Sherbok, Dan. (1999). Judaism. London : Routledge, Corrigan, John, Denny, F.M., Eire, C. N., & Jaffe, M.S. et. al. (1998). Readings in Judaism, Christianity, and Islam. Prentice Hall, Inc. New Jersey, USA. Frank, Kristoff S. (2006, May 09).   On Judaism. United States: New Jersey. Introductory Notes in Judaism. (1997). Peck, A.A, and Neusner, J. (2004). The Routledge Dictionary of Judaism. New York: Routledge. Random House. (1998). Webster’s Unabridged Dictionary, 2nd edition. New York: Random House Inc.